New/Mode provides targeted engagement tools that activate grassroots power to help progressive campaigns win. With an innovative set of digital tools as a service, they have helped organizations in Canada, US, UK, and Australia win big progressive change campaigns across a broad spectrum of social justice issues.
“Their design and UX solutions have helped put user empowerment at the centre of our service. And most importantly they are an absolute pleasure to work with and aligned with our progressive values.”
New/Mode came to us early when their web-based app was feature-heavy and user experience had not been a priority yet. It was already a powerful digital advocacy platform but the look and feel, user experience, and onboarding strategies needed some love and care.
We were asked to solve those problems and re-design the user interface, remove user frictions across the app, and help them design new features to prioritize a delightful and smooth experience.
We begin each design sprint by asking questions and listening to New/Mode’s insights on their users, the problems they're trying to solve, and their business and product goals.
Our design sprints follow a cycle of learning that starts with insights and research, moves to definition tangible opportunities, and ideates on solutions before the final development of prototypes, sets of UX recommendations, or user flows. Then, after gathering insights and feedback, we start the whole process again, with the goal of creating the best user experience possible.
Since partnering with New/Mode almost 2 years ago, we have contributed to several significant upgrades to their product’s design with a sleek UI and a much-improved user experience. With our help and the support of their partner network, New/Mode has become one of the most innovative and effective progressive digital advocacy tools in the world.