Amplifying progressive campaigns

Social Impact

Activating Grassroots Power


User Experience Design, Product Design

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New/Mode provides targeted engagement tools that activate grassroots power to help progressive campaigns win. With an innovative set of digital tools as a service, they have helped organizations in Canada, US, UK, and Australia win big progressive change campaigns across a broad spectrum of social justice issues.

“Their design and UX solutions have helped put user empowerment at the centre of our service. And most importantly they are an absolute pleasure to work with and aligned with our progressive values.”

Steve Anderson

Co-Founder, New/Mode

Amplifying progressive campaigns

The Brief

New/Mode came to us early when their app was quite feature-heavy but still roughly designed. It was already a powerful digital advocacy platform, but the look and feel, user experience, and onboarding efforts needed some love and care.

We continue to work collaboratively with New/Mode's development team through regular design sprints and UX audits to identify solutions to improve user experience and how to best design new product features.


The Process

We begin each design sprint by asking questions and listening to New/Mode’s insights on their users, the problems they're trying to solve, and their business and product goals.

Our design sprints follow a cycle of learning that starts with insights and research, moves to definition tangible opportunities, and ideates on solutions before the final development of prototypes, sets of UX recommendations, or user flows. Then, after gathering insights and feedback, we start the whole process again, with the goal of creating the best user experience possible.

The Results

Since starting our work with New/Mode, we have delivered a significant upgrade to their product’s design with a sleek UI and a much-improved user experience. New/Mode’s success is supported by an exceptional network of dedicated partners, and we are humbled and excited to have worked alongside this inspired team to help make New/Mode one of the most innovative and effective progressive advocacy tools out there.

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