A community for LGBTQ+ Christians
believr. is a safe space for LGBTQ+ Christians to connect with each other and engage in finding meaningful connections and life partners based on shared values and faith. believr is aiming to accomplish positive cultural change by helping unite the LGBTQ+ Christian community and celebrate its people and their stories. To launch believr, Good Kind is partnering with them to design and develop their brand and product.
"I love working with Good Kind! Their professionalism, quality of work, and dedication is incredible. They're a true partner to my mission."
Millions of LGTBQ+ Christians in the US have been oppressed and shamed for pursuing love outside of conservative views. So far, there has been a gap in giving the community a platform to connect with each other online in a safe and inclusive space. As a first of its kind, believr's core challenge was to speak to its audience in a way that positions its brand as value and faith-oriented without appearing old-school or strictly conservative to its 20-35 years old demographic.
We developed a bold and edgy brand identity that communicates some core brand themes. It celebrates what makes relationships special and it expresses a basic human truth: we all want to be connected and loved regardless of our background or our preferences.
Launching at QConference 2019, the signup page went viral over the weekend and collected over 500 signups in 48 hours. Shortly after the launch, multiple press articles were written on the startup and how it could help empower LGBTQ+ Christians across communities in the US. The iOS app is currently being developed and is highly anticipated by its growing list of supporters.