Building networks of change
Every year, political, grassroots and labour organizers from across the country meet at CanRoots to learn from each other's victories, skill up, and to get ready to make change in the year ahead. We were honored to be a sponsor for the event and help bring it to life with a new visual identity and digital platform.
Our friends at Organize BC have put together the event for 5 years running, but never truly had the opportunity to create an on-brand digital experience and scaleable platform for the event. It was time to launch a site that would not only increase viewer engagement and event attendance, but also stay aligned with the new Organize BC brand identity we created. CanRoot's site had to feel like a natural extension of the parent brand while still retaining its unique visual identity.
One of the main goals for CanRoots is to bring people together to form connections, collaborate, and share experiences and wisdom to help others create more impact in their work. More than ever we need to create, expand, and form rich networks based on a shared vision and values for a better future. Not just to make change happen but also because genuine and value-aligned connections are so good for the heart and soul! It's from a place of authenticity that sustainable change can start to heal the world and create improved social systems.
Our visual identity concept centered around those ideas of connectivity. Using a snowflake to visually represent a symbiotic network of people and values was a natural fit not only to CanRoots but as an extension of Organize BC's emergent systems brand identity. People showing up with open hearts is what really drives those networks and the work they do, so we used candid photography of people engaging with each other to add a more personal and lively touch the idea of building networks for change.
We crafted an engaging new digital presence for CanRoots that will meet the organization's needs for years to come while saving them thousands of dollars with an easy to update and scaleable platform. We look forward to the next CanRoots and the networks of change they will keep fostering.