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Strategic solutions
for brands with purpose.

Good Kind bridges the gap between progressive ideas
and their audiences with strategic thinking and design.

Branding

We help our forward-thinking clients develop transformative brands that tell stories that matter to engage their audiences and drive action.

  • Brand story and positioning
  • Brand identity design
  • Stakeholder engagement
  • Brand and style guides
The Good Kind Services

Campaigns

We craft campaigns through a multidisciplinary approach that help you move people into desired actions. Our expertise ranges from product launches to social justice issues; from customer engagement to political action.

  • Campaign strategy
  • Campaign collateral and creatives
  • Campaign execution and reporting
  • Engagement strategies and rollout

Design Strategy

We combine the discovery process of design and business strategy to create a solution that solves meaningful problems; and provide meaningful insights for impact.

  • Define goals
  • Clarify your mission
  • Understand your audience
  • Competitive audits
Design Strategy
Visual Design

Visual Design

We develop elegant and thoughtful visual designs through informed decisions and observation of human interactions; offline and online.

  • Art direction
  • Brand and campaign materials
  • User interfaces and design systems
  • Illustrations, animations, and photography

Digital Products

We build beautiful and engaging digital experiences that people love to use; from custom websites to e-commerce platforms, from campaign tools to custom applications.  

  • User experience design
  • Content strategy and digital marketing
  • Web and app development
  • Market, technical, and usability research
Good Kind Films

Films

Our films help you weave and tell emotional stories that inspire and resonates with your audiences. From ads to impactful short films or documentaries.

  • Story concept and storyboarding
  • Direction and production
  • Editing
  • Scriptwriting