Forward by design.

We are a design and brand strategy agency that bridges the gap between ideas and positive social impact.

The Good Kind Agency for social impact

Networked impact.

The Good Kind is a network of consultants that work together to amplify the positive social impact of progressive organizations and technologies.

Using the power of design thinking, brand development and technology, we work collaboratively with our partners to develop creative solutions and engaging content to help our clients make the world a better place.

The Good Kind Services

Our services.

Skills and expertise are one thing. Collectively as a network, we can work at every stage of your project from start to finish. But it's when that expertise and experience are leveraged by common values and mission that real and sustainable impact happens.

Hello!

We're Pascal & Elaine, founders of The Good Kind. After 20 years of working in agencies and as freelancers, we knew what we wanted to do next: to collaborate with amazing partners doing work we deeply care about. Work we can give ourselves to completely. We are designers, strategists, entrepreneurs, problem solvers and life partners. 

Pascal and Elaine, Founders at The Good Kind

Pascal Tremblay

Creative Lead

LinkedIn

Elaine Lim

Digital Lead

LinkedIn

We love social impact.

Supporting and amplifying positive social change is close to our hearts. We believe in the collective human potential to bring the world forward; and to be more compassionate, just and sustainable. 

If what you do makes the world a better place, we can help you reach your goals and deliver more of that good stuff. Not just today, but tomorrow and the day after, too.

Get in touch and let's talk about the mission you’ve embarked on to make the world the good kind of place.

The Good Kind Agency for social impact
Client Testimonials The Good KindClient Testimonials The Good KindClient Testimonials The Good Kind

People love working with us.

"They were always very timely and responsive, offered creative solutions to our design or technical challenges, and always brought new ideas to the mix. They are true partners for social change work."

Jason Mogus
Principal Strategist at NetChange

"They built an amazing web platform for my projects. They constantly deliver in every situation I bring to them. I've been working with Pascal for over 10 years on dozens of projects and I've never been disappointed."

Behzad Amiri
Corcoran Group

"They took care of everything and knew exactly what we wanted and how we wanted it to look. Speedy service by professionals. Thanks for the great website, Pascal & Elaine!"

Sebastian Altenberger
Owner, Aurora Borealis Yukon

"They took care of everything and knew exactly what we wanted and how we wanted it to look. Speedy service by professionals. Thanks for the great website, Pascal & Elaine!"

Sebastian Altenberger
Owner, Aurora Borealis Yukon

"Pascal has an exceptional ability to quickly concept a range of design directions, and then drill down to refine and polish on the chosen concept. He was a pleasure to work with."

David McPherson
President, McPherson Branding Services

"Elaine is a pleasure to work with. With an uncanny capacity for empathy, she thoroughly understands what makes people tick and can expertly craft and rationalize digital experiences. She has a great attention to detail and her ability to research and learn."

Charles Lim
Director, Digital Platforms at Totem

"Pascal has an exceptional ability to quickly concept a range of design directions, and then drill down to refine and polish on the chosen concept. He was a pleasure to work with."

David McPherson
President, McPherson Branding Services

"Elaine is a pleasure to work with. With an uncanny capacity for empathy, she thoroughly understands what makes people tick and can expertly craft and rationalize digital experiences. She has a great attention to detail and her ability to research and learn."

Charles Lim
Director, Digital Platforms at Totem

“Elaine's work with Spafax coincided with our growth as a multiplatform content marketing agency and that fact is no coincidence. Her work is smart, well executed, on budget and on time, and her talents in all aspects of content creation are admirable.”

Arjun Basu
Senior Vice President, Content Strategy at Spafax

“Elaine is smart, funny, committed and gets it. She handled projects ranging from small business to six digit complex projects. In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright
President and CEO at Outside The Cube Agency

"Elaine is a pleasure to work with. With an uncanny capacity for empathy, she thoroughly understands what makes people tick and can expertly craft and rationalize digital experiences. She has a great attention to detail and her ability to research and learn."

Charles Lim
Director, Digital Platforms at Totem

“Elaine's work with Spafax coincided with our growth as a multiplatform content marketing agency and that fact is no coincidence. Her work is smart, well executed, on budget and on time, and her talents in all aspects of content creation are admirable.”

Arjun Basu
Senior Vice President, Content Strategy at Spafax

“Elaine is smart, funny, committed and gets it. She handled projects ranging from small business to six digit complex projects. In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright
President and CEO at Outside The Cube Agency

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups
Executive Creative Director at iCiDIGITAL

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson
Principal, Billups Design

“Elaine's work with Spafax coincided with our growth as a multiplatform content marketing agency and that fact is no coincidence. Her work is smart, well executed, on budget and on time, and her talents in all aspects of content creation are admirable.”

Arjun Basu
Senior Vice President, Content Strategy at Spafax

“Elaine is smart, funny, committed and gets it. She handled projects ranging from small business to six digit complex projects. In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright
President and CEO at Outside The Cube Agency

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups
Executive Creative Director at iCiDIGITAL

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson
Principal, Billups Design

"Pascal is a swiss army knife. Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright
Green Party of Canada Campaign Manager

“Their role during my campaign quickly grew to be much broader than simply communications. They worked tirelessly, with very few breaks through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin
GPC Candidate & Climate Change Critic

“Elaine is smart, funny, committed and gets it. She handled projects ranging from small business to six digit complex projects. In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright
President and CEO at Outside The Cube Agency

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups
Executive Creative Director at iCiDIGITAL

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson
Principal, Billups Design

"Pascal is a swiss army knife. Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright
Green Party of Canada Campaign Manager

“Their role during my campaign quickly grew to be much broader than simply communications. They worked tirelessly, with very few breaks through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin
GPC Candidate & Climate Change Critic

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr
Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong
Marketing Manager, Sengled Canada

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups
Executive Creative Director at iCiDIGITAL

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson
Principal, Billups Design

"Pascal is a swiss army knife. Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright
Green Party of Canada Campaign Manager

“Their role during my campaign quickly grew to be much broader than simply communications. They worked tirelessly, with very few breaks through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin
GPC Candidate & Climate Change Critic

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr
Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong
Marketing Manager, Sengled Canada

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson
Principal, Billups Design

"Pascal is a swiss army knife. Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright
Green Party of Canada Campaign Manager

“Their role during my campaign quickly grew to be much broader than simply communications. They worked tirelessly, with very few breaks through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin
GPC Candidate & Climate Change Critic

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr
Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong
Marketing Manager, Sengled Canada

"Pascal is a swiss army knife. Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright
Green Party of Canada Campaign Manager

“Their role during my campaign quickly grew to be much broader than simply communications. They worked tirelessly, with very few breaks through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin
GPC Candidate & Climate Change Critic

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr
Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong
Marketing Manager, Sengled Canada

“Their role during my campaign quickly grew to be much broader than simply communications. They worked tirelessly, with very few breaks through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin
GPC Candidate & Climate Change Critic

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr
Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong
Marketing Manager, Sengled Canada

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr
Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong
Marketing Manager, Sengled Canada

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong
Marketing Manager, Sengled Canada