Forward by design

We're a network of people committed to creating positive impact through design and strategy.

The Good Kind Agency for social impact

Our Mission

We believe the world can always use more fairness, equity, and compassion. The good kind of things.

We're here to amplify purpose-driven organizations bringing positive change to society - in all of the beautiful ways in which it can happen.

From digital products building more trust into our networks to environmental protection campaigns safeguarding our future, we help our clients express their mission to their audiences in authentic and impactful ways.

The Good Kind Agency for social impact
The Good Kind Services

Our Services

Organizations approach our agency at various stages in their development, from ideation to production. We've built a diverse and trusted network of designers, developers, strategists, and content creators to meet most challenges.

Design and its ability to achieve impact and address complex challenges are at the core of what we do. We view design as a strategic process of solving problems and delivering value by continually learning, iterating, and testing. To us, design is never entirely done, and that is one reason we view our clients as partners.

Networked Impact

Your project is unique and so are your goals. We bring together people from our select network to build teams optimized around your needs. Quality people are what makes a project successful, so we choose who we work with carefully.

As a networked agency, we are able to create focused, responsive, and scalable teams that will grow with your organization.

Hello 👋

We're Pascal & Elaine. After a couple of decades of working freelance and in agencies, we knew what we wanted to do next: to join forces and collaborate with like-minded allies doing work we love for organizations our values align with.

Pascal and Elaine, Founders at The Good Kind

Pascal Tremblay

Creative Lead

Elaine Lim

Digital Lead

Client Testimonials The Good KindClient Testimonials The Good KindClient Testimonials The Good Kind

Some client love

"They were incredibly responsive to our needs while being proactive to make sure we got the most out of the rebrand. In the process of building a website, we gained a new committed ally in our mission to accelerate progressive movements. Can't recommend the Good Kind team highly enough."

Peter Gibbs

Co-Director, OrganizeBC

“Incredibly dedicated, hard-working, and responsive. They not only finished earlier than schedule but with high quality and integrity. We're excited to work with Good Kind again on future projects.”

Sam Rodocchia

Co-Founder, Chronicled

“Their design and UX solutions have helped put user empowerment at the centre of our service. And most importantly they are an absolute pleasure to work with and aligned with our progressive values.”

Steve Anderson

Co-Founder, New/Mode

“Their design and UX solutions have helped put user empowerment at the centre of our service. And most importantly they are an absolute pleasure to work with and aligned with our progressive values.”

Steve Anderson

Co-Founder, New/Mode

"They were always very timely and responsive, offered creative solutions to our design or technical challenges, and always brought new ideas to the mix. They are true partners for social change work."

Jason Mogus

Principal Strategist at NetChange

"I've been working with Pascal for over 10 years on dozens of projects and I've never been disappointed."

Behzad Amiri

Corcoran Group

"They were always very timely and responsive, offered creative solutions to our design or technical challenges, and always brought new ideas to the mix. They are true partners for social change work."

Jason Mogus

Principal Strategist at NetChange

"I've been working with Pascal for over 10 years on dozens of projects and I've never been disappointed."

Behzad Amiri

Corcoran Group

"They took care of everything and knew exactly what we wanted and how we wanted it to look."

ABY

Owner, Aurora Borealis Yukon

"Pascal has an exceptional ability to quickly concept a range of design directions, and then drill down to refine and polish on the chosen concept. He was a pleasure to work with."

David McPherson

President, McPherson Branding Services

"They took care of everything and knew exactly what we wanted and how we wanted it to look."

Sebastian Altenberger

Owner, Aurora Borealis Yukon

"Pascal has an exceptional ability to quickly concept a range of design directions, and then drill down to refine and polish on the chosen concept. He was a pleasure to work with."

David McPherson

President, McPherson Branding Services

"Elaine is a pleasure to work with. With an uncanny capacity for empathy, she thoroughly understands what makes people tick and can expertly craft and rationalize digital experiences."

Charles Lim

Director, Digital Platforms at Totem

“Elaine's work with Spafax coincided with our growth as a multiplatform content marketing agency and that fact is no coincidence. Her work is smart, well executed, on budget and on time.”

Arjun Basu

Senior VP, Content Strategy at Spafax

“In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright

President and CEO at Outside The Cube Agency

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups

Executive Creative Director at iCiDIGITAL

"Pascal has an exceptional ability to quickly concept a range of design directions, and then drill down to refine and polish on the chosen concept. He was a pleasure to work with."

David McPherson

President, McPherson Branding Services

"Elaine is a pleasure to work with. With an uncanny capacity for empathy, she thoroughly understands what makes people tick and can expertly craft and rationalize digital experiences."

Charles Lim

Director, Digital Platforms at Totem

“Elaine's work with Spafax coincided with our growth as a multiplatform content marketing agency and that fact is no coincidence. Her work is smart, well executed, on budget and on time.”

Arjun Basu

Senior VP, Content Strategy at Spafax

“In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright

President and CEO at Outside The Cube Agency

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups

Executive Creative Director at iCiDIGITAL

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson

Principal, Billups Design

"Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright

Green Party of Canada

"Elaine is a pleasure to work with. With an uncanny capacity for empathy, she thoroughly understands what makes people tick and can expertly craft and rationalize digital experiences."

Charles Lim

Director, Digital Platforms at Totem

“Elaine's work with Spafax coincided with our growth as a multiplatform content marketing agency and that fact is no coincidence. Her work is smart, well executed, on budget and on time.”

Arjun Basu

Senior VP, Content Strategy at Spafax

“In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright

President and CEO at Outside The Cube Agency

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups

Executive Creative Director at iCiDIGITAL

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson

Principal, Billups Design

"Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright

Green Party of Canada

“Their role during my campaign quickly grew to be much broader than communications. They worked tirelessly through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin

Green Party of Canada

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr

Owner, Taiga Journeys

“In my many years of working in the agency field and with digital teams, Elaine stands well above the crowd.”

Dee Enright

President and CEO at Outside The Cube Agency

“Pascal has a brilliant imagination that successfully drives his projects above expectations. His experience allows him to be flexible with ideas and solutions, yet efficient in their execution.”

Ted Billups

Executive Creative Director at iCiDIGITAL

"Pascal consistently provided us with innovative design solutions. He is an expert in the latest interface practices, he is easy to work with, accepts feedback professionally, and delivers an outstanding final product."

Charles Stevenson

Principal, Billups Design

"Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright

Green Party of Canada

“Their role during my campaign quickly grew to be much broader than communications. They worked tirelessly through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin

Green Party of Canada

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr

Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong

Marketing Manager, Sengled Canada

"Juggling strategy, messaging, design and social media duties as part of our team required a creative, analytical and hard-working individual and Pascal handled it beautifully with great results."

Henry Wright

Green Party of Canada

“Their role during my campaign quickly grew to be much broader than communications. They worked tirelessly through an arduous 3 month period. They are a rare combination of industrious, enterprising and positive.”

Claire Martin

Green Party of Canada

“They know their business, easily tackle challenges, stay on track with cost and timing and foremost offer excellent customer support.”

Christopher Altherr

Owner, Taiga Journeys

"We value their patience, professionalism, and high quality of work. They truly treat our sites and brand as their own, and it shows in their attention to detail and level of thought they put behind their work."

Laura Wong

Marketing Manager, Sengled Canada