The Good Kind is a design and strategy agency. We collaborate with courageous early-stage organizations that are changing society and challenging world systems in meaningful ways.
What we do
We help purpose-driven brands tell their story
Stories are what connect us and inspire us to make change happen. How we choose to tell those stories is a crucial stepping-stone in creating lasting, positive change in ourselves and our world.
We work with purpose-driven people and organizations to clarify, communicate, and help them fully embody their story and values, internally and externally. We specialize in working with early-stage organizations who are courageously helping improve the human experience, one day at a time.
Our core values
We feel energized and inspired by people and brands making the world a better place. We're excited by the challenges ahead and are positive, grateful, and dedicated partners in helping bring good things to life.
We thrive and grow when we tap into people's diversity and their unique perspectives. Our inclusive and iterative process leads to smooth and successful projects that everyone feels ownership of.
We value authenticity, speaking up, and doing what's right in all our partnerships. We strive to ground our interactions in warmth, empathy, and humility.
Good people, good work
Partners in life & work
Co-Founder, Strategy Lead
Pascal is a veteran in design, technology, and brand strategy. Since 1999, he has led creative projects for organizations ranging from Fortune 100 businesses to international rock bands and non-profit organizations. He strongly believes in the powers of shared human emotions and storytelling to plant seeds of positive change. When he’s not solving problems for our clients, he enjoys listening to music, being in nature, practicing yoga, reading, and spending time with his family. Zodiac sign: Libra.
Vishaal B. Bhuyan
CEO, Aanika Biosciences
"The team at Good Kind was intuitive, responsive and completely blew our expectations away. They helped us deeply and truly connect with our audiences."