Forward by design.

We help forward-thinking ideas, products, and people connect to their audiences with strategic and creative solutions.

The Good Kind Agency for social impact

We help brands with purpose tell their story.

We think society today could use more compassion and fairness in the way it operates. The good kind of things.

We're here to amplify purpose-driven organizations bringing positive change - in all of the beautiful ways in which it can happen; from digital products building more trust into our networks to environmental protection campaigns safeguarding our future.

Areas of interest
Areas of interest

A holistic perspective for
 an interconnected world.

The world is demanding the kind of organization that places human creativity, diversity, and empathy at the centre of collaboration and problem-solving. This new set of rules for the nature of work doesn’t just create happier teams, it helps in identifying and solving problems better. We fully embrace and celebrate that new reality.

Good Kind is an integrated collective of multi-disciplinary people that collaborate at the intersections of business, technology, and design. We break the silos of job titles, location, and expensive offices to make space for the full human potential to shine. We’re believers in a better world but, most of all, we are doers.

Client Testimonials The Good KindClient Testimonials The Good KindClient Testimonials The Good Kind

We take good care of those who trust us and honour us with their partnership.

Adam Evers

"I love working with Good Kind! Their professionalism, quality of work, and dedication is incredible. They're more than just an agency, they're a true partner in the business."

Adam Evers

Co-Founder, believr

Ryan Orr

"Good Kind was absolutely phenomenal to work with. We can confidently say that they are in the top 10% of creative design agencies anywhere in the world for novel design, product marketing, and branding work."

Ryan Orr

Chairman and Co-Founder, Chronicled

Peter Gibbs

"They were incredibly responsive to our needs while being proactive to make sure we got the most out of the rebrand. In the process, we've gained a committed ally in our mission to accelerate progressive movements. Can't recommend the Good Kind team highly enough."

Peter Gibbs

Co-Director, OrganizeBC

Peter Gibbs

"They were incredibly responsive to our needs while being proactive to make sure we got the most out of the rebrand. In the process, we've gained a committed ally in our mission to accelerate progressive movements. Can't recommend the Good Kind team highly enough."

Peter Gibbs

Co-Director, OrganizeBC

Sam Radocchia

“Incredibly dedicated, hard-working, and responsive. They not only finished earlier than schedule but with high quality and integrity. We're excited to work with Good Kind again on future projects.”

Sam Radocchia

Co-Founder, Chronicled

Steve Anderson

“Their design and UX solutions have helped put user empowerment at the centre of our service. And most importantly they are an absolute pleasure to work with and aligned with our progressive values.”

Steve Anderson

Co-Founder, New/Mode

Steve Anderson

“Their design and UX solutions have helped put user empowerment at the centre of our service. And most importantly they are an absolute pleasure to work with and aligned with our progressive values.”

Steve Anderson

Co-Founder, New/Mode

Jason Mogus

"They were always very timely and responsive, offered creative solutions to our design or technical challenges, and always brought new ideas to the mix. They are true partners for their clients."

Jason Mogus

Principal Strategist at NetChange

Behzad Amiri

"I've been working with Pascal for over 10 years on dozens of projects and I've never been disappointed."

Behzad Amiri

Corcoran Group

ABY

"They took care of everything and knew exactly what we wanted and how we wanted it to look."

ABY

Owner, Aurora Borealis Yukon

David McPherson

"Pascal has an exceptional ability to quickly concept a range of design directions, and then drill down to refine and polish on the chosen concept. He was a pleasure to work with."

David McPherson

President, McPherson Branding Services

“Incredibly dedicated, hard-working, and responsive. They not only finished earlier than schedule but with high quality and integrity. We're excited to work with Good Kind again on future projects.”

Sam Rodocchia

Co-Founder, Chronicled

“Their design and UX solutions have helped put user empowerment at the centre of our service. And most importantly they are an absolute pleasure to work with and aligned with our progressive values.”

Steve Anderson

Co-Founder, New/Mode

"They were always very timely and responsive, offered creative solutions to our design or technical challenges, and always brought new ideas to the mix. They are true partners for their clients."

Jason Mogus

Principal Strategist at NetChange

"I've been working with Pascal for over 10 years on dozens of projects and I've never been disappointed."

Behzad Amiri

Corcoran Group

"They were always very timely and responsive, offered creative solutions to our design or technical challenges, and always brought new ideas to the mix. They are true partners for their clients."

Jason Mogus

Principal Strategist at NetChange

"I've been working with Pascal for over 10 years on dozens of projects and I've never been disappointed."

Behzad Amiri

Corcoran Group

"They took care of everything and knew exactly what we wanted and how we wanted it to look."

ABY

Owner, Aurora Borealis Yukon

"Pascal has an exceptional ability to quickly concept a range of design directions, and then drill down to refine and polish on the chosen concept. He was a pleasure to work with."

David McPherson

President, McPherson Branding Services

"Elaine is a pleasure to work with. With an uncanny capacity for empathy, she thoroughly understands what makes people tick and can expertly craft and rationalize digital experiences."

Charles Lim

Director, Digital Platforms at Totem

“Elaine's work with Spafax coincided with our growth as a multiplatform content marketing agency and that fact is no coincidence. Her work is smart, well executed, on budget and on time.”

Arjun

Senior VP, Content Strategy at Spafax