#ForTheCoast

Protecting BC's beautiful coast

Social Impact

Environmental Conservation

Services

UI & Print Design, Campaign Strategy, Web Development, Social Media

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Overview

In concert with the growing movement opposed to fossil fuel projects, we helped develop a networked campaign that successfully mobilized over 200,000 to action. In cooperation with NetChange and 30 different Canadian NGOs.

"They were always very timely and responsive, offered creative solutions to our design or technical challenges, and always brought new ideas to the mix. They are true partners for social change work."

Jason Mogus

Principal Strategist at NetChange

Protecting BC's beautiful coast

The Challenge

Leveraging a small budget and a network of partners with the goal of engaging as much of the undecided and middle-class residents living along the pipeline route, while energizing a strong active base of core supporters to sustained and impactful action.

#ForTheCoast

The Solution

From the beginning, we tailored not only the messaging but also the look and feel of every touchpoint we put out to sidestep the traditional protest-style campaign strategy. A softer and fact-based approach along with visuals that communicates to the majority of the population was key to our success.

The Results

As part of a network of organizations working together, the campaign gathered over 210,000 petition signers, helped bring together one of the largest marches in Vancouver history, and made noise both in the media and Ottawa.

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