In concert with the growing movement opposed to fossil fuel projects, we helped develop a networked campaign that successfully mobilized over 200,000 to action. In cooperation with NetChange and 30 different Canadian NGOs.
"They were always very timely, responsive, and offered creative solutions to solve our challenges. They are true partners for social change."
Principal Strategist at NetChange
Leveraging a small budget and a network of partners with the goal of engaging as much of the undecided and middle-class residents living along the pipeline route, while energizing a strong active base of core supporters to sustained and impactful action.
From the beginning, we tailored not only the messaging but also the look and feel of every touchpoint we put out to sidestep the traditional protest-style campaign strategy. A softer and fact-based approach along with visuals that communicates to the majority of the population was key to our success.
As part of a network of organizations working together, the campaign gathered over 210,000 petition signers, helped bring together one of the largest marches in Vancouver history, and made noise both in the media and Ottawa.