Organize BC has supported more than 1000 social and environmental organizers through training, coaching, and community building since 2001.
We worked closely with Organize BC in order to completely refresh their brand strategy and launch an enhanced digital presence across platforms.
"They were incredibly responsive to our needs while being proactive to make sure we got the most out of the rebrand. In the process of building a website, we gained a new committed ally in our mission to accelerate progressive movements. Can't recommend the Good Kind team highly enough."
We started with deep brand discovery exercises that gave Organize BC the tools it needed to explore key aspects of its organizational identity, answer core brand questions, and redefine the story it wanted to share with the world.
This revealed a pivotal point in our rebranding process - Organize BC was ready to shed its identity as a training organization and embrace a new identity that matched its much broader progressive vision as a social change accelerator in both Canada and the US.
The slogan “Accelerating Progressive Movements” surfaced during this discovery work, and soon became the thematic foundation as our two teams collaborated on building a new, more energizing brand and positioning.
Every great story starts by finding the right words. For Organize BC, these included , “movement”, “organization”, “collaboration”, “community”, and “diversity”. Together these words lead us to a realization- we were talking about the type of emergent systems that occur in our natural world.
Emergent systems occur smaller elements come together to create complex systems that eventually lead to critical behavioural shifts. And as time passes, this emergent system becomes ever more self-organizing and resilient against outside disruption.
The concept of an emergent system perfectly matches Organize BC’s approach to social impact work. Their model accelerates large progressive movements by training individual leaders who then plugin into their organizations and society to share and distribute their skills and knowledge - amplifying their impact exponentially.
To share the new story of Organize BC with the world, we built a fun, fresh, and energetic brand strategy that expresses the essence of emergent patterns and the personality of the organization in an authentic and engaging manner. We also developed a new visual identity based on the basics of a triangle, which communicates forward momentum, optimism, and diversity.
On the back end of things, we built a dynamic CMS-driven website that makes it easy for Organize BC to update their site quickly without ever needing a developer - while also keeping some of the important CRM features they need for fundraising and event planning. This represents an important savings in time and money for them. That’s always good!