Chronicled is a pioneer in the blockchain space. Their open source technology is second to none for enabling transparency, trust, and security to supply chains in multiple industries. From guarding against unsafe copied pharmaceuticals to preventing conflict minerals from infiltrating supply chains, Chronicled’s work demonstrates just how much blockchain technology can benefit society in the long term.
“Incredibly dedicated, hard-working, and responsive. They not only finished earlier than schedule but with high quality and integrity. We're excited to work with Good Kind again on future projects.”
Initially, our examination of the Chronicled.org website prior to updates revealed several key areas for improvement. The look and feel of the pages was not consistent and not on brand. The copy and content missed out on its potential by being too lofty and general. And the CMS was difficult to update, wasting time and resources for their team.
We wanted to highlight Chronicled’s unique value to each industry-specific ecosystem. Prioritizing simplicity, we redeveloped the website copy with a focus on the specific benefits Chronicled offered partners within various industry ecosystems.
Our work on this project boils down to the time tested truth- sometimes the simplest solution is the best one.
We removed 90% of the public facing content, pressing delete on any extraneous text in favour of concise copy captured on a single page website. This easy to read layout allowed Chronicled to highlight what they do best through the effective use of prominently placed case studies. The end result is a streamlined user experience that gives site visitors a quick and easy way to clearly understand what Chronicled does and what this technology can offer to their specific industry ecosystem, all within seconds of landing on the website.