Good Kind is a design and strategy agency. We collaborate with courageous early-stage organizations that are challenging the status quo in positive and meaningful ways.
What we do
We help purpose-driven brands tell their story
Stories are what connect us and inspire us to make change happen. How we choose to tell those stories is a crucial stepping-stone in creating lasting, positive change in ourselves and our world.
We work with purpose-driven people to clarify, communicate, and help them fully express their story and embody their values, internally and externally. We specialize in working with early-stage organizations who are courageously helping improve the human experience, one small step at a time.
Our core values
We feel energized and inspired by people and brands making the world a better place. We're excited by the challenges ahead and are positive, grateful, and dedicated partners in helping bring good things to life.
We thrive and grow when we tap into people's diversity and their unique perspectives. Our inclusive and iterative process leads to smooth and successful projects that everyone feels ownership of.
We value authenticity, speaking up, and doing what's right in all our partnerships. We strive to ground our interactions in warmth, empathy, and humility.
Co-creating good things
Founder and CEO, Naz
"Good Kind's facilitation, passion, and dedication provided the foundation I needed to truly establish my brand with impact. An agency with heart, that works from the heart and showed me how to connect with my customers from the heart."
In service to a kinder world
Co-Founder, Strategy Lead
Pascal is a veteran in design, technology, and brand strategy. Since 1999, he has led creative projects for organizations ranging from Fortune 100 businesses to international rock bands and non-profit organizations. He strongly believes in the powers of shared human emotions and storytelling to plant seeds of positive change. When he’s not solving problems for our clients, he enjoys listening to music, being in nature, practicing yoga, and spending time with his family.
CEO, Executive Producer
Andrew uses his innate understanding of design, technology, and branding to inspire profound connections. Andrew uses his industry experience to chart and steer the course of our agency. He believes in creating an environment that fosters growth, authenticity and generosity, echoing the agency's core values. Outside the workspace, he enjoys outdoor adventures, honing his culinary skills, and nurturing quality moments with his family.
For more than 20 years, Arjun has worked with multinationals, luxury brands, associations, and charities. As an award-winning writer, editor and strategist, Arjun has created new brands and branding for start-ups, and created full-scope rebranding for companies and associations with a long and rich legacy. His method is simple: ask questions, sometimes difficult ones, to get to the heart of a brand's story, and then leverage those learnings to create a coherent strategy that allows organizations to broadcast an emotional and meaningful story that drives impact and growth.