Launched by the Tsleil-Waututh Nation, the Sacred Trust initiative is dedicated to preventing the Kinder Morgan Trans Mountain pipeline and tanker project from coming to British Columbia.
In less than 2 weeks, we had to design and launch a campaign with a large enough impact to convince Members of Parliament not to approve the Kinder Morgan pipeline on the eve of its hearing in Ottawa.
The project's approval choice offered MPs in Ottawa two distinct paths: choosing fossil fuels or better health for its citizens, a cleaner environment, and a more resilient economy. Focusing on those stark contrasts, we designed campaign materials that put those questions up front and centre.
Time was of the essence here. After the two week period, the decision of our Members of Parliament would be binding. To make the most of this brief window for messaging, we developed 8 individual print posters displayed in cities and towns across Canada to invite people to contact their MPs. We also launched over 25 web advertisements about this important decision, and pushed them out across major Canadian news sites.