After just 2 years and over $50,000 raised for clean energy projects, the Great Climate Race is one of Vancouver's most enjoyed race events. The race pulls a diverse crowd of hardcore runners as well as families with kids, racing to raise money to fund solar energy projects. A unique event in its own right.
The organizers approached us to help them with their social media, print & advertising outreach efforts. Building on the event's success in its first year, it was important to top its 2nd edition.
We wanted to focus on the human element of the race. We worked with the organizers to hone the voice, design and identity of the marketing materials that was created for print and social media. These materials needed to reflect the diversity of the participants. There was so much good energy that we wanted to have a lot of smiles and good vibes in our work.
We were part of an expansive team that made the race successful. With multiple solar projects being funded by the race around BC, we couldn't be more proud to have played a part in helping make them a reality!